The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber
ISBN: 0887307280, Paperback- $9.60 BUY

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend.


The Power Principle - Influence With Honor

by Blaine Lee, Stephen R. Covey
ISBN: 0684846160, Paperback- $9.75 BUY

This self-help book reflects Lee's views on various types of power and how to develop principle-centered power in your life, which he defines as power that inspires loyalty and devotion, transcending time and place. Such power is based on trust and respect and survives even after one dies. Lee describes three types of power: coercive, which relies on the premise of control and uses fear as its instrument; utility, which is based on fairness, the exchange of what you can do for me with what I can do for you; and principle-centered, which is based on what you can do with others. The author tells us that his purpose in writing this book is to encourage us in our work with people, and he recommends that we choose principle-centered power as the primary way to influence others in our key relationships. Such power requires us to grow, to challenge our assumptions, and often to change our whole orientation in life.


Execution - The Discipline of Getting Things Done

by Larry Bossidy, Ram Charan, Charles Burck (Contributor)
ISBN: 0609610570, Hardcover- $17.33 BUY

Disciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting things done never seems quite as glamorous. But as Larry Bossidy and Ram Charan demonstrate in Execution, the ultimate difference between a company and its competitor is, in fact, the ability to execute.

Execution is "the missing link between aspirations and results," and as such, making it happen is the business leader's most important job.


Get Better or Get Beaten

by Robert Slater
ISBN: 0071373462, Hardcover- $22.95 BUY

Do business like Jack Welch! When Jack Welch took the reins of General Electric in 1981, he reformulated GE in his own image -- tough, smart, competitive, and relentless. First published in 1994, Get Better or Get Beaten became a bestseller as managers sought to understand and mimic the success of the man lauded by Fortune as "...perhaps the most admired CEO of his generation."

Now, on the eve of his planned April retirement, the new Get Better or Get Beaten, Second Edition shows you how to compete "Welch style" in today's techologically advanced business arena.

Look to this fast-paced book for:
- Jack Welch's latest views on management and leadership
- Examples of how Welch transformed GE into an e-business
- Insights into Six Sigma and other successful GE quality initiatives
- and More...


Jack - Straight from the Gut

by Jack Welch, John A. Byrne
ISBN: 0446528382, Hardcover- $18.87 BUY

It's hard to think of a CEO that commands as much respect as Jack Welch. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business.

In Jack: Straight from the Gut, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Beginning with Welch's childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder, which culminated in 1981. What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls "superficial congeniality"--a dislike that would help earn him the nickname "Neutron Jack."


The 7 Habits of Highly Effective People - Restoring the Character Ethic

by Stephen R. Covey
ISBN: 0671708635, Paperback- $11.20 BUY

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.


Principle-Centered Leadership

by Stephen R. Covey
ISBN: 0671792806, Paperback- $9.75 BUY

Covey, the author of the New York Times number 1 bestseller The 7 Habits of Highly Effective People, has struck a chord with millions of readers with his insights into human nature and values. Now he tells them how to apply his theories to everyday life, focusing primarily on the world of business.


A New Brand World - Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury, Stephen Fenichell (Contributor)
ISBN: 0670030767, Hardcover- $17.47 BUY

Bedbury, who headed advertising and marketing divisions for Nike and Starbucks during their phenomenal growth, coaches on establishing a memorable brand. Observing consumers overwhelmed by countless choices, he argues that now's the time to build a brand that evokes trust from its customers.

"Unless your brand stands for something, it stands for nothing," he declares, as he explains methods for companies big and small to articulate their essence and ethos to core customers, potential customers and employees. Bedbury elaborates his belief that "the brand is the sum total of everything a company does" with lively anecdotes from the experiences of Harley-Davidson, Microsoft and others. He calls for advertising and marketing that will inspire rather than merely inform (ie: "Just Do It").


How to Make Your Business Run Without You!

by Susan M. Carter
ISBN: 0967029104, Paperback- $26.60 BUY

How To Make Your Business Run Without You is a how-to resource for small business owners and entrepreneurs to effectively streamline operations that will pave the way for more business, bigger profits and a business that virtually runs itself. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of 'owning their own jobs' to the freedom and control of 'owning their own businesses.' A must read for any owner or self-employed professional who is eager to move from start-up status to ongoing success.


Practice What You Preach - What Managers Must Do to Create a High-Achievement Culture

by David H. Maister
ISBN: 0743211871, Hardcover- $18.20 BUY

Maister, a professional service consultant, surveyed 6,500 employees at 50 worldwide companies to evaluate the relationship between company financial performance and employee satisfaction and loyalty. He found a direct and dramatic correlation. Here, he offers detailed commentary from CEOs, managers and staffers, and analysis of the survey results. Bosses in all kinds of companies will benefit from his solid advice, which should be required reading for executives and upper level managers.


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